Stafford’s Perry hotel
art director, imc
About stafford’s:
A hotel/wedding venue in Petoskey, Michigan
Two separate hotels
Bayview Inn + Perry Hotel
Located on Lake Michigan
Founded in 1899
Family owned
Offers many different options for weddings such as different types of venues within the hotel and well as menus
Client Goals:
Increase revenue for Stafford/Perry hotel
Market off-peak weddings
Winter season - October through May
Market to LGBTQ+ community
lgbtq+ weddings:
I always knew campaign
print ads
Off-peak weddings:
print ads