Stafford’s Perry hotel

art director, imc

About stafford’s:

A hotel/wedding venue in Petoskey, Michigan

• Two separate hotels

• Bayview Inn + Perry Hotel

• Located on Lake Michigan

• Founded in 1899

• Family owned

• Offers many different options for weddings such as different types of venues within the hotel and well as menus

Client Goals:

Increase revenue for Stafford/Perry hotel  

• Market off-peak weddings  

  • Winter season - October through May

• Market to LGBTQ+ community